My experience with this store was everything I look for in a hair store. Each time I come here I get a very personal and friendly customer service. Diamond, Ziyah, and Nesha are all exceeding knowledgeable and professional

The staff was friendly and provided us with useful advice on the best products to achieve our plans. They seemed opened and demonstrated a genuine interest in our experience. The store possessed a large assortment of products.

I like going to Roots I like spending my money and routes the latest in there are so friendly they so nice and they have a nice friendly and they welcome you when you come in the door and they do their best to try to satisfy you by helping you get what you coming down to get I will recommend this to every woman or man that need something from her hair place

It’s a fantastic hair shop and perfect if you’re a woman of color and new to the Chattanooga area looking for a hair store!

Their staff is ALWAYS attentive. Dont know if they're watching people to prevent stealing but the workers are waiting to assist you and are knowledgeable of the hair products for the style the customer is trying to execute...